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Green Friday


Stressing out about the upcoming Black Friday craze?
Black Friday is a commercial day that is known to trigger people into an over-consumption of things they don’t really need. We don’t want to be a part of that. Instead, we’d like to share our 25 environmentally friendly tips on how you can turn your BLACK FRIDAY a little bit greener.  #greenfriday 

25 environmentally friendly tips for a greener Black Friday

  1. Replace your regular menstrual protection with reusable options. For example, fabric cloth pads, reusable cloth tampons or menstrual cups.
  2. Reduce the use of plastic bottles by replacing bottled shampoo with solid shampoo bars.
  3. Swap your conditioner with apple cider vinegar. Instead of using regular conditioner simply rinse hair with apple cider vinegar. It will leave your hair super soft and silky smooth.
  4. Replace your regular toothbrush with a bio-degradable one from Humble Brush.
  5. Replace the cling wrap with beeswax wraps. Or why not take it a step further and make your own wraps?
  6. Replace household rolls and disposable wipes with washable cloth wipes made of organic cotton. Or if you’re feeling nifty, why not try making your own?
  7. Zero waste your makeup routine by swapping your one- time cleansing pads with reusable organic cotton ones. You can also make your own cleansing pads from an old t-shirt.
  8. Eat more plant-based! By eating less meat and dairy, you’ll be doing your body, your planet, and future generation a favour. Brian Kateman coined the term “Reducetarian” – a person who is deliberately reducing his or her consumption of meat. Join the movement.
  9. Choose organic produce and food whenever it’s possible. For your health, the animals well being and for the planet.
  10. Eat seasonally and support your local farmer’s market. It has a very low climate impact.
  11. Put up a No Junk Mail sign on your letterbox to reduce the amount of advertising you get.
  12. Plan your car trips to avoid any “unnecessary” driving. Municipal, bicycle and public transportation are trending in 2019!
  13. Bring your own shopping bags to the grocery store. A large shopping bag and small reusable produce bags for your fruits and veggies will help reduce the use of plastic bags and make the oceans happier.
  14. Got a hole in your pants or do your shoes need repairing? Mend your clothes and leave the items you can’t fix yourself to someone who can. Or drop them off to a local shelter. Your local cobbler is your new best friend!
  15. Recycle, reuse and compost everything! Waste is not waste until it’s wasted.
  16. Buy a washable swim diaper instead of disposable ones. Also, reusables are so much prettier than disposable swim diapers!
  17. Bring your friends together for a clothes swap event. Someone else’s old party top might make you look like a rock star on the dancefloor
  18. Replace the disposable diapers with cloth diapers or bio-degradable diapers from Swedish brand Naty.
  19. Don’t send chemicals into our waterways. Choose non-toxic chemicals in the home and office.
  20. Choose your purchases wisely with a long-term plan and a conscious mind. Before buying a brand-new garment, ask yourself: do I really need it? Perhaps you can find a similar product on eBay or in a thrift shop? Second hand is a gold mine! Or why not sell your old clothes and shoes on eBay or on Facebook. Your trash could be someone else’s treasure!
  1. Washing your clothes in a lower temperature will still make your laundry clean while saving energy and being better for the environment. Use eco-labelled detergents and follow the dosage on the detergent package. Air drying the laundry is the absolute best from an environmental point of view, the dryer is a good second option.
  2. Fabric softener is not the best option for the environment, your health or your clothes. Use a little vinegar instead. Works just as well and your clothes will last longer.
  1. Wash your clothes less frequently. Many of us will use a garment once and then throw it in the wash. Let your clothes air dry between uses and you can easily use the same garment more than once before washing. Small stains can often be removed with a laundry bar. Washing too often is not only bad for the environment but will also shorten the lifespan of your clothes dramatically.
  2. Replace your regular nursing pads with washable and reusable nursing inserts. Environmentally friendly and cost-effective.
  3. Stay on the ground! Find other ways to travel than by plane. For example, train, long-distance bus, collectively or with sustainable driving.


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Sun Protection Clothes made from recycled polyester

Renewable polyester at Imse Vimse

Did you know that our Sun Protection Collection is made of recycled polyamide and polyester? This makes the ImseVimse range of sun protection clothing a better and more sustainable choice than sun protection clothing not made of recycled and renewable materials.


Polyester/Polyamide is a synthetic material and is widely used in functional clothing such as sports clothing, swim wear and sun protection clothing. Conventional polyester/polyamide is prepared from non renewable resources like oil, which leads to great emissions of carbon dioxide and heavy metals which is not bad and harmful for the environment. By choosing products made from renewable polyester/polyamide your are actively making a better and more sustainable stand for the environment and your health.
During the production of renewable polyester and polyamide, up to 70% less carbon dioxide will be used compared to producing the same material directly from oil. Renewable polyester and polyamide is usually made by recycled plastic bottles and old polyester clothing. By doing this the oil that is once already taken from the ground is reused instead of simply being thrown away and bringing out new oil. So much better for the environment!

vita fabrics återvunnen polyester IMseVimsevita fabrics återvunnen polyester IMseVimse

vita fabrics återvunnen polyester IMseVimse







Our Sun Protection Collection are made by VITA fabric  from Econyl®. The fabrics is made in Italy. The VITA fabric is made by renewable polyester/polyamide and has a lot of good

qualities you might be looking for in a material used in sun protection clothing. It’s Ultrachlorine resistant, Sun creams and oils resistant, has excellent UV protection and is soft and ultra flat and comfy to wear. It has a UPF of 50+ and dries quickly. What more can you wish for in UV clothes?


Shop for Sun Protection Clothing here >>

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Fifth graders make cloth pads in class

A while ago a teacher contacted us at ImseVimse. She had a class of fifth graders who after a a school project about sustainability decided that they wanted to make cloth pads in handicraft class.
We were thrilled to hear about this and gladly gave them materials to make their cloth pads. This is a wonderful and beautiful initiative by these young kids and they give us all a good feeling about the future!

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Organic cotton

Is it really better? For whom? What is the difference between organic cotton and conventional cotton? And what does it take for cotton to be organic?
Let us answer these questions for you.

Of everything grown on our planet, cotton stands for only a small percentage (2,5%). But even though the production of cotton on the whole is quite small, it alone stands for about 25% of all contamination of pesticides. Put that side to side with the fact that only 1% of all cotton produced is organic cotton. Pesticides have an extensive impact and serious consequences such as water poisoning, extinction of wildlife and human health problems.

Kemiska gödsel och bekämpningsmedel är farliga för djur, natur och människa,.

It is simply not enough to just grow cotton without any harmful chemicals and pesticides. To avoid the soil from being depleted, the farmer needs to vary the crop on the fields from one year to another, making the soil more fertile and minimizing the risk of bugs and insects damaging the crop. The soil where the cotton is farmed must have been free from pesticides and chemicals for at least three years.
Organic farming may result in smaller harvests and requires a larger human effort of work. That is good to have in mind when comparing prices between organic cotton and conventional cotton.
Another problem with cotton farming is the huge amount of water it demands. That goes for both organic cotton as well as conventional. There are examples where lakes were almost completely got drained out due to the irrigation for the crop.

Our cotton comes from distrubutors that are monitored and certified all according to the regulation of  Control Union Certifification.
Control Union Certification is an organisation who strictly follows the criteria for organic production according to; GOTS (Global Organic Textile Standard) and Organic Exchange Certification.



  • It has to be farmed without any chemicals and pesticides.
  • The land where the cotton is grown must have been free from chemicals for at least three years.
  • The agriculture needs to be varied between different kinds of crops from year to year.
  • Organic cotton need to be officially certified to be called organic.


Read more about our environmental work.

Read more about our certifications.


Organic cotton