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The environmental impact on product returns

The environmental impact of e-commerce can be quite problematic. Looking at the aspect of shipping and returns, which has recently been highlighted in several studies, the numbers are speaking for themselves. Surveys have been carried out with GPS transmitters attached to returned goods, to show that the returns are sent crisscross around the globe to be repacked, then sent back to the warehouse just to be shipped to the next customer again. This procedure can be repeated several times for each product.
Often, the destinations, e.g. the re-packing storage, the warehouse and the customer, are placed far away from each other, putting a considerable strain on the environment with the shipping back and forth this creates.

At ImseVimse we have quite a low percentage of returns, only 2.5% of items sold on our eCommerce platforms are being returned to us.

That is a remarkable number and something that we take great pride in. It is something that we constantly work for on a daily basis, as we have made many conscious choices to keep the returns as low as they are.

But even if the numbers are low, there is always room for improvements and our ambition is to reduce the number of returns even further.
We strive to provide our customers with a realistic expectation of the product before they make a purchase, in order to avoid misunderstandings and disappointment once the product is received.

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Sun Protection Clothes made from recycled polyester

Renewable polyester at Imse Vimse

Did you know that our Sun Protection Collection is made of recycled polyamide and polyester? This makes the ImseVimse range of sun protection clothing a better and more sustainable choice than sun protection clothing not made of recycled and renewable materials.


Polyester/Polyamide is a synthetic material and is widely used in functional clothing such as sports clothing, swim wear and sun protection clothing. Conventional polyester/polyamide is prepared from non renewable resources like oil, which leads to great emissions of carbon dioxide and heavy metals which is not bad and harmful for the environment. By choosing products made from renewable polyester/polyamide your are actively making a better and more sustainable stand for the environment and your health.
During the production of renewable polyester and polyamide, up to 70% less carbon dioxide will be used compared to producing the same material directly from oil. Renewable polyester and polyamide is usually made by recycled plastic bottles and old polyester clothing. By doing this the oil that is once already taken from the ground is reused instead of simply being thrown away and bringing out new oil. So much better for the environment!

vita fabrics återvunnen polyester IMseVimsevita fabrics återvunnen polyester IMseVimse

vita fabrics återvunnen polyester IMseVimse







Our Sun Protection Collection are made by VITA fabric  from Econyl®. The fabrics is made in Italy. The VITA fabric is made by renewable polyester/polyamide and has a lot of good

qualities you might be looking for in a material used in sun protection clothing. It’s Ultrachlorine resistant, Sun creams and oils resistant, has excellent UV protection and is soft and ultra flat and comfy to wear. It has a UPF of 50+ and dries quickly. What more can you wish for in UV clothes?


Shop for Sun Protection Clothing here >>

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Fifth graders make cloth pads in class

A while ago a teacher contacted us at ImseVimse. She had a class of fifth graders who after a a school project about sustainability decided that they wanted to make cloth pads in handicraft class.
We were thrilled to hear about this and gladly gave them materials to make their cloth pads. This is a wonderful and beautiful initiative by these young kids and they give us all a good feeling about the future!

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Organic cotton

Is it really better? For whom? What is the difference between organic cotton and conventional cotton? And what does it take for cotton to be organic?
Let us answer these questions for you.

Of everything grown on our planet, cotton stands for only a small percentage (2,5%). But even though the production of cotton on the whole is quite small, it alone stands for about 25% of all contamination of pesticides. Put that side to side with the fact that only 1% of all cotton produced is organic cotton. Pesticides have an extensive impact and serious consequences such as water poisoning, extinction of wildlife and human health problems.

Kemiska gödsel och bekämpningsmedel är farliga för djur, natur och människa,.

It is simply not enough to just grow cotton without any harmful chemicals and pesticides. To avoid the soil from being depleted, the farmer needs to vary the crop on the fields from one year to another, making the soil more fertile and minimizing the risk of bugs and insects damaging the crop. The soil where the cotton is farmed must have been free from pesticides and chemicals for at least three years.
Organic farming may result in smaller harvests and requires a larger human effort of work. That is good to have in mind when comparing prices between organic cotton and conventional cotton.
Another problem with cotton farming is the huge amount of water it demands. That goes for both organic cotton as well as conventional. There are examples where lakes were almost completely got drained out due to the irrigation for the crop.

Our cotton comes from distrubutors that are monitored and certified all according to the regulation of  Control Union Certifification.
Control Union Certification is an organisation who strictly follows the criteria for organic production according to; GOTS (Global Organic Textile Standard) and Organic Exchange Certification.



  • It has to be farmed without any chemicals and pesticides.
  • The land where the cotton is grown must have been free from chemicals for at least three years.
  • The agriculture needs to be varied between different kinds of crops from year to year.
  • Organic cotton need to be officially certified to be called organic.


Read more about our environmental work.

Read more about our certifications.


Organic cotton